TOLANI.
PERSONAL PORTFOLIO

TOLANI DEINDE / MARKETING & COMMUNICATIONS

Turning ideas
into impact.

Digital marketer, storyteller and entrepreneur exploring the intersection of communication, technology and meaningful impact.

Explore my work ↗Get to know me ↓
Tolani Deinde at a professional event holding a framed award
TOLANI DEINDE ↗
CREATIVE THINKING. COMMERCIAL INTENT.SCROLL TO EXPLORE ↓
STRATEGY ✳ STORYTELLING ✳ CULTURE ✳ COMMUNICATION ✳ TECHNOLOGY ✳ GROWTH ✳
01 / SELECTED WORKPROBLEMS → IDEAS → OUTCOMES

Work that
moves things forward.

A selection of projects where I helped turn challenges into creative communication. Not just what was made — why it mattered.

01EDUCATION
MEETS
OPPORTUNITY.↗
Digital marketingVideo productionWebsite contentCopywriting

USP College

Video production, event photography, copywriting and website content management for the unveiling of USP College’s new learning facilities.

+28%Reported applications growth
+149%Reported Facebook CTR change
−60%Reported Google Ads CPC change
Explore the approach ↗
The assignment

USP College officially unveiled its Immersive Theatre, Engineering Workshops and MedTech & Sports Science Building on 29 November 2024. The launch needed clear, engaging digital coverage to introduce these facilities to prospective students and the wider community.

My contribution

I filmed and edited the Immersive Theatre and Engineering Workshops videos, photographed the launch event, and wrote and updated the USP College news article, bringing together the facility stories, event coverage and multimedia content.

The deliverables

Two facility videos published on the college’s YouTube channel and embedded in the news article; event photography; and copywriting, editing and publishing updates for the college’s facilities-unveiling news page.

Evidence and results

The videos and article are published on USP College’s official channels. The wider marketing metrics shown above were reported separately for my college marketing work and are not attributed to this single launch project.

Facilities launch · selected work

Video production, event photography and website publishing for the November 2024 unveiling.

USP College: Immersive Theatre
VIDEO 01 · YOUTUBEImmersive Theatre

A look inside the new immersive learning space

USP College engineering instructor demonstrating workshop machinery to students
VIDEO 02 · YOUTUBEEngineering Workshops

Showcasing the college’s practical engineering facilities

Read the published USP College news article ↗

02BEYOND
THE
PERFORMANCE.✳
Creative strategyMusicStorytelling

Dope Vibes / Dope Sessions

Developed an artist-led video format combining live performances with interviews about the people and stories behind the music.

60K+Combined video views
0 → 1KPage followers
8 monthsGrowth period
Explore the approach ↗
The opportunity

Dope Sessions was developing Dope Vibes, a new event concept spotlighting emerging artists. After independently filming and interviewing people at an early event, I was approached to create video content for the brand.

My idea

Go beyond performance-only footage. I introduced interviews exploring each artist’s background, musical journey and inspiration, giving audiences a reason to connect with the person behind the performance.

My role

Creative concept, artist interviews, filming every performer, venue and event coverage, editing and delivery of finished videos. The Dope Vibes team handled posting, captions and account management.

The outcome

Over approximately eight months, the new page grew from zero to around 1,000 followers, and the videos amassed more than 60,000 combined views. Audience growth was a collaborative outcome, not solely attributable to video production.

Selected video work

Artist-led storytelling, interviews and live performances. Select a cover to watch on Instagram.

Dope Vibes video 1 cover: Live performance
FILM 01Live performance↗
Dope Vibes video 2 cover: Artist interview
FILM 02Artist interview↗
Dope Vibes video 3 cover: Behind the music
FILM 03Behind the music↗
03CULTURE
TRAVELS.↗
Short-form videoCultureOrganic reach

Trim Stop — Sports Meets Barber Culture

Short-form creative connecting the worlds of professional American football and UK barber culture.

100K+Previously reported views across Instagram and TikTok
Explore the approach ↗
The opportunity

Create compelling, culturally relevant social video content for a local barbershop, tapping into a crossover between sport and grooming.

My role

Filmed and edited two short-form videos, shaping the visual storytelling and pacing for social platforms. The content was published across the barbershop’s social channels.

The outcome

The two videos generated more than 100,000 combined views across Instagram and TikTok, including one TikTok that reached approximately 62,000 views. These are previously reported figures; no sales or booking impact is claimed.

Selected video work

Sports-inspired creative for Trim Stop. Select the cover to watch the published TikTok.

Barber and American football player pictured together for the Trim Stop video
FEATURED VIDEO · TIKTOKTrim Stop × American Football

Watch the original video ↗

Selected work and independent ventures. Audience figures are based on previously reported project results.

02 / AI & TECHNOLOGYLEARNING · EVALUATION · COMMUNICATION
AN EMERGING SPECIALISATION

Making AI risk understandable.

I'm building on my background in marketing, storytelling and communications to make research on the risks of advanced AI more accessible to nontechnical audiences.

My interest is in helping researchers, journalists and communicators explain complex findings accurately, clearly and in ways that invite meaningful public understanding.

Explore ideas & conversations ↗
01 / FOUNDATIONAL LEARNING

BlueDot Impact · Future of AI

Completed the Future of AI professional certification, covering today's AI systems, possible paths towards artificial general intelligence (AGI) and the societal implications of these technologies.

AWARDED 30 AUGUST 2026
02 / PRACTICAL EXPERIENCE

Outlier · AI training & evaluation

Wrote prompts, assessed AI-generated responses against quality criteria, identified inaccuracies and improved model answers for clarity, accuracy and relevance.

03 / WHAT'S NEXT

AI risk conversations · In development

Developing an interview-led video series to help nontechnical audiences understand important AI safety research, using short teasers and accessible researcher conversations. This is a planned project, not completed work.

BlueDot Impact Future of AI professional certification awarded to Tolani Deinde on 30 August 2026
VERIFIED LEARNING

Future of AI

BlueDot Impact · Professional certification

Foundational study of contemporary AI systems, pathways towards AGI and their societal implications.

View certificate verification ↗
03 / THE THINKINGTHE PERSON BEHIND THE WORK

More than
a job title.

I believe the best work starts by understanding people, problems and possibilities.

My background spans digital marketing, content creation and entrepreneurship. Across different industries, the question stays the same: how do we turn a good idea into something people understand, connect with and act on?

Alongside my marketing and creative work, I’m developing a special interest in AI risk communication: helping important research reach people beyond technical circles. Separately, I’m building TD Links as an independent venture.

01Understand the challenge
02Find the human story
03Create meaningful outcomes
04 / THE JOURNEYAN EVOLVING STORY

Different chapters.
One connecting thread.

FOUNDATIONS

Business, marketing & curiosity

Studying business management and marketing and developing an interest in how brands, people and ideas connect.

SPORT & CULTURE

British Basketball League

Building experience in sports media, social content and audience engagement.

CREATIVE INDUSTRIES

Dope Sessions & artist storytelling

From filming performances to proposing narrative-led formats and building creative relationships.

EDUCATION & IMPACT

USP College

Applying digital marketing and communications to student recruitment and institutional campaigns.

AI & TECHNOLOGY

Exploring AI safety communication

Developing AI safety knowledge through BlueDot Impact and AI model evaluation, with a growing interest in research communication and public understanding.

ENTREPRENEURSHIP

Building TD Links

Creating an independent menswear brand centred on style, connection and community — a separate entrepreneurial venture alongside my professional career.

05 / IDEAS & CONVERSATIONSWHAT I'M EXPLORING

Curiosity is
part of the work.

Beyond campaigns and projects, I'm interested in conversations that make important ideas easier to understand.

◎AI & TECHNOLOGY / IN DEVELOPMENT

Making AI risk understandable

An interview-led project to make advanced AI risk research more accessible — building on my background in storytelling and communication.

Series in development
↗ONGOING QUESTION

The future of work

What happens when careers become more self-directed — and how do we build work around both growth and meaning?

Ideas & reflections
✳INDEPENDENT VENTURE

Building TD Links

Fashion, community and the ongoing work of translating a brand's philosophy into a product people value.

Entrepreneurship
06 / LET'S CONNECTOPEN TO THE RIGHT CONVERSATIONS

Have an idea
worth exploring?

Marketing opportunities, creative collaborations, thoughtful conversations or interesting problems — I'd love to hear about them.

LinkedIn ↗Instagram ↗

Email: Tolani_deinde@hotmail.co.uk